The phrase Northern Soul was coined by Soul City record shop owner Dave Godin circa 1970, who noticed that northerners visiting his London store weren't interested in the latest black American chart developments but were buying energetic, up-tempo soul records...
The Swinging Sixties. Whether you liked the sophisticated androgynous and smooth look of the Mods with Twiggy as your fashion guru, or the Jane Birkin-esque rock 'n roll simplicity of a black dress or even the floaty floral dresses of...
Whether you like it or not, Valentine’s Day is one of those holidays you just can’t escape, dominating your surroundings with sickly sweet love hearts and flowers in stores and on adverts everywhere. Shop Valentine's gifts for her Shop Valentine's...
It’s that time of year again...it’s so cold we can’t feel our faces and the exciting build up to Christmas and New Year is now sadly behind us. When all we’re faced with is a long stretch of gloomy winter...
The denim jacket has long and rich history. Since its conception in the early twentieth century, it has outfitted the US military through two world wars and dressed countless famous faces, from James Dean and Marilyn Monroe to Elvis Presley....
When we think of cowboys, we generally think of the stereotypical American West cattle ranger of the late nineteenth century with his Stetson and lasso, and although that's a relatively accurate assumption, there was (and still is) a lot more...
Pic: Empire Since you all went mad last week for last week's choice of Sabrina's Salem the cat, we decided to keep this novelty Halloween theme going while we still can! This week our Unlikely Style Icons are none other...
Whether it's on or off the runway, there's no doubt that animal print is well and truly having another moment this season, becoming so prevalent that it's now almost a universally-accepted neutral. Garish brights revived by the likes of Tom...
It seems we're being treated to a ton of spooky new movies and TV shows in time for Halloween this year, particularly on Netflix where there's too many new Netflix Originals, as well as old horror classics, being added to...
This year Rokit are super excited to be teaming up with London-based promoters SecretSundaze to promote the first regular instalment of their ‘Club Kids’ Halloween Party. If you're still stuck for Halloween plans, and you're not averse to the idea...
https://youtu.be/d-en0S2eBww As another London Fashion Week begins, we sent our photographers out to picture the best street style outfits and trends. Tartan checks were in abundance, let one print do the talking like this tartan dress paired with pointy shoes...
Trash: Challenging perceptions of Waste. A sustainability focused collaboration between Rokit Originals and London College of Fashion designed to utilise the abundance of pre-worn textile in the creation of new garments. Rokit is proud to showcase the competition winners and runners...