Founded by brothers Jeremey and Anthony Shackleton (with the help of sibling Tim) Rokit started life in Camden’s famous market, originally trading vintage denim sourced in the USA.
By 1986 and with a growing product range, the market stall turned shop with the first bricks and mortar premises opening on 225 Camden high street in June 1986. A former butchers, the shop came complete with grisly meat hooks (handy for hanging clothes) and a cold store initially used as a fitting room….brrr!
Camden circa 1990
Rokit quickly turned institution, a hub for creativity, individuality and a place for all the weird and wonderful sub culture creatures Camden nurtured back in those hazy days.
Inside the Rokit store, circa 1990
From the 80s club kids and punks, to the 90s Britpoppers, 00’s indie idols and of course Queen of Camden herself, Miss Amy Winehouse, Rokit 225 has seen and dressed them all. A two story building that became synonymous with the ever changing culture that surrounds it, Rokit continues to serve from the iconic premises deserved of a star on the Camden High Street walk of fame.
Kate Moss in the Rokit warehouse in 1991. Shot by Peter Robathan.
But it doesn’t end there…
The stalwart of London’s vintage scene, Rokit went on to launch Brick Lane in 2001, one of the first stores to grace East London’s now famous mecca. Later followed by our sister boutique, 107. Rokit became an institution of the individual and catered for the unique, as an antidote to the mundanity of the high street. 00’s Brick Lane nourished originality and offered the opportunity to pick your own wardrobe, to choose from a century’s worth of design and develop your own independent style. The sentiment remains today where those leading values of independence, authenticity, diversity and creativity continue to inspire the energy of East London and all vintage hubs thereafter.
Over on the West side…
Rokit Covent Garden opened in 2003, becoming our flagship and the largest second hand store in Central London. As the nation's appetite for all things vintage grew, our CG store declared war on the high street and quickly became the most interesting shopping destination in WC2. A refreshing alternative to the big names of the West End, the store influenced a slew of independent brands to follow and continues to herald Seven Dials as a destination for independent stores.
Nearly 40 years on and Rokit has come to be regarded as a truly independent, authentic and pioneering brand. We are committed to our founding ethos of recycling and sustainability and we champion nostalgia whilst remaining open and adaptable to change. We’re not afraid to be different, to cultivate our own voice and to sometimes take a leap of faith.
In the midst of the pandemic we launched our first Rokit Originals store, 107 Brick Lane.
Our in-house reworked sustainable fashion label Rokit Originals began life as Rokit Recycled, on a single domestic sewing machine on Camden’s 1st floor way back in the late 80s. Yep, we were reworking vintage before most of our customers were born!
Since those early days our little sister brand has grown into an exciting player in the sustainable fashion movement. Rokit originals reworks second hand and vintage clothing, utilises remnant and deadstock textile, and essentially manipulates anything old to produce coveted limited edition pieces. Originals serves contemporary tastes whilst pushing the boundaries of what’s achievable in the reuse of textile.
Rokit Originals Store, 2020
Rokit is historically rooted yet looks to the future, we have an international website and strive to recycle more than ever. We encourage our customers to jump on the ride and endeavour to reduce our global dependence on new goods.
Rokit believes in freedom of expression. Of choice and the celebration of independent style and thinking. Rokit serves trends but is not a slave to them. We are a brand that provides the ingredients, and guides through knowledge and experience, for you to cultivate a sartorial style of your own. Rokit is a brand that does not need to destabilise it’s consumer in order to rebuild them with goods. It’s a contemporary , a fellowship, an intelligent yet fun, forward thinking friend.
Founder Anthony and Co-owner Patti in 1988