Rokit Meets | Navigating Trends whilst having a Sustainable Mindset with Bibi

Today, we are thrilled to be in conversation with Bibi, a dedicated fashion design student and also a dynamic content creator based in the heart of London. Her journey from crafting clothes for her stuffed animals to designing unique pieces for people showcases her deep-rooted passion for fashion.

Bibi’s story is not just about creativity and design; it’s also about making conscious choices that reflect her commitment to sustainability. Having worked in a charity shop, she has witnessed firsthand the staggering amount of clothing waste, which sparked her dedication to sustainable fashion. She now champions secondhand shopping and supports small brands, proving that fashion can be both stylish and environmentally friendly.

We find out what tips and tricks Bibi has up her sleeve when it comes to shopping sustainably…

Can you introduce yourself and tell us about your interest in fashion?

Hi, My name is Bibi and I’m a fashion design student and content creator here in london! I’ve always been interested in making clothes- i used to make clothes for my stuffed animals when i was younger and now i design for people 

Can you explain what sustainable fashion means to you personally and how it influences your style and purchasing decisions?

I started getting into style and fashion through thrifting and shopping secondhand. I used to work in a charity shop and seeing the amount of clothes that would have to go to landfill was shocking for me. I pretty much exclusively shop secondhand or small brands and it helps be more considered with my purchases. 

What are some of the biggest challenges you see in making the fashion industry more sustainable?

It’s such a nuanced conversation that I think people hijack for the wrong reasons. There’s so much shame and greenwashing that goes on but I believe everyone trying imperfectly is better than a few people doing it perfectly.  

Why do you think shopping second-hand and vintage is crucial to creating a greener industry?

There are SO. MANY. CLOTHES already in circulation and it’s so nice having curated spaces that may cater more specifically to your style and saves a lot of time scrolling and searching 

What advice would you give to others looking to shop vintage and secondhand but don't know where to start?

Start looking at what pieces in your wardrobe make you feel most confident- can you find similar pieces when you’re out. Try and keep your wardrobe circular, borrow from friends, go shopping together and see what you can find!

What is your opinion on trends and how it correlates to the throw away culture of fast fashion?

trends are coming in and out so fast nowadays it’s hard to keep up.  Remember a lot of these trends only really exist online- go at your own pace and stay true to what YOU enjoy 

In your opinion, does incorporating vintage or secondhand clothing contribute to one's creative expression?

Absolutely! There’s nothing better than finding that vintage piece that fits you perfectly- I’ll end up wearing it five times a week! Try and incorporate it into your wardrobe straight away so it’s not doomed to the back of your closet!


Interview by Izabel Rose

Visuals by Lucien Pinchon 




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