Louis Féraud was a French designer who left his job as a ski instructor to open his first fashion boutique in Cannes in 1950. However, it wasn’t until 1955 that he became a fashion darling, all thanks to Brigitte Bardot. After the French screen icon was spotted in a Louis Féraud white sundress, swathes of French women headed to his store to emulate her. This newfound success allowed him to open another store in Paris in 1956, where he soon became a firm favourite of the Parisian elite. He also continued to dress Bardot, who wore Féraud in many of her movies. A lover of art and life, Féraud once stated that, "fashion is an opportunity to be chic, to conspire between reality and desire" and his designs mirror this - with feminine cuts and bright prints, Féraud pieces are timelessly elegant whilst never losing their fun edge.