Founded in San Francisco by Levi Strauss, Levi’s was established in 1853. However, perhaps a more important date in their history is 1873 - the year in which they created their first pair of blue jeans. A few years later in 1886 they introduced their logo of two horses (which symbolised their strength in the face of competition) and in 1936 they introduced their now-iconic red tab. Originally the favourite trousers of labourers, cowboys, and lumberjacks, jeans became popular with the masses in the 1960s and 1970s, during the so-called “blue jeans craze”, leading to a huge growth in Levi’s popularity and profits. Famous fans such as Elvis Presley and Marlon Brando also helped Levi's become a household name and the jeans are still proving popular with stars today.
Shop vintage Levi’s jeans, skirts, and jackets right here and if you’d like to browse other denim icons, make sure you check out our collections of vintage Lee and Wrangler.