Rokit Originals is your new favourite brand. Reworked vintage and limited edition statement pieces for the style obsessed & sustainability conscious. We are the vintage of tomorrow, giving a new life to old garments, and creating new ones to be loved long term, not just worn once and thrown in landfill. What’s more, the whole range is made in London.
All garments in our Rokit Originals range have been made in London.
We aim to use recycled textile where possible, and many of our designs are produced using salvaged fabric or repurposed vintage. Our aim is to provide a contemporary collection with a sustainable edge, whilst supporting home grown industry and continuing to challenge the cycle of throw away fashion.
Recycled and Reworked
This approach is at the core of our production. We utilise the fabric from pre or unworn garments and source deadstock or second hand textile to create new shapes in both classic or contemporary styles. We also rework or customise existing garments, deconstructing/ reconstructing or manipulating clothing into something current, relevant and new. Reusing and repurposing is always at the forefront of our design process, and working within these confines often presents the most innovative and creatively rewarding results. All our recycled garments are unique and consequently many of the designs are available in a variety of fabrics.
We aim to challenge the accepted standards of clothing manufacture, and seek to rethink industry norms whilst adopting new or diverse ways of bringing apparel to market. In opposition to mass produced, mass market practise, we champion local production, and every Rokit Originals garment has been made in London. The epicenter of production is our studio set within Rokit’s North London warehouse, and where necessary we outsource manufacture locally, ½ a mile up the road to be precise. We are proud to support local industry and sincerely fly the flag for more clothing to be made ethically in the UK.
Where we are unable to make new garments from existing clothing or recycled textile, we only ever produce in small batches in order to counter over production and produce only to meet demand.This micro approach to manufacture also means we take an alternative route to the way we bring new styles to market. We do things our own way and disregard contemporary methods of presenting large seasonal ranges months in advance. Conversely, our desire to limit surplus and offer an ever evolving and exciting range, means we take a more responsive approach to design and reject standardised seasons, in favour producing new collections or single designs where relevant.
Generating clothing in house and locally also means some styles can go from design to store within a week, ensuring a dynamic system that provides superior access to emerging trends at an affordable price.
Our support of home grown industry continues into how we source textile, and where it is necessary to purchase new fabric, we endeavour to utilise local suppliers and seek deadstock or roll ends where possible. We only buy in small quantities so all Rokit Originals garments are a limited edition.
The global fashion industry is reported to be the second most polluting industry on the planet and by repurposing used garments and decreasing waste via landfill, we can achieve a more environmentally conscious future for fashion. Whilst not every garment in our Originals range is produced using second hand materials, we strive to reuse whenever possible, and where we manufacture we work locally and responsibly. We produce only in small batches to limit our contribution to the damaging effects of mass production, and disregard industry norms to avert overproduction, and further textile waste.
Rokit Originals garments are produced and distributed to meet demand, and logistically all our clothing is made, stored and sold in London*. Although we are striving to close the cycle of fashion, which typically ends in waste, we recognise that more needs to be done. We are not there yet, but we are trying and encourage you to join us and take steps to reducing the negative impact of the fashion industry.