How to Spot a Fake Coach Bag

The History of Coach

Coach was founded in New York City in 1941, as a small, family-run workshop with only 6 workers. Today, Coach is a leading design house that offers a variety of products, and describes itself as a blend of classic American style with a distinctive New York spirit. The current creative director, Stuart Vevers, has recently collaborated with Selena Gomez, which Vogue described as "one of the most highly anticipated partnerships in recent history". This collaboration has massively boosted the brands social media presence, making it much more relevant and accessible to a younger generation. Coach describe themselves as pioneers in the leather goods and accessories space, and explains why they have become so well known for their bags and purses.

There is no strict uniformity amongst Coach bags, which can make it difficult to spot a fake, as a rule that applies to one bag does not necessarily apply to another. Bearing this in mind, we have developed a guide that should give you some general rules to help you to decipher the authentic vintage Coach bag from the fake.

The CC Print

When it comes to the signature Coach bags with the 'CC' print, the easiest way to spot a fake is to inspect the layout of the pattern. Firstly, the letters should clearly appear as C's, not G's or O's. The C's should be in sets of two, and within the set they should be facing and touching, mirroring each other. The pattern should line up evenly, and not break at the seams or pockets.

If the outside of the bag has this classic 'CC' pattern, then the interior lining should be a solid colour satin material, and should not have the 'CC' print, as this is an indication of a fake. However, if the bag does not have this pattern on the exterior, then it is likely to have it as the lining. There are a few exceptions to this rule, so best to research your specific bag before jumping to conclusions.

The Coach Creed Patch

In most cases, Coach bags have what is known as a 'creed patch' inside of them. This is a leather patch with a small paragraph of text, all written in capital letters, with no spelling mistakes or overlapping letters. It should be the same colour as either the lining or the contrast stitching. The patch will usually include a serial number that consists of at least five numbers, although the exact amount of numbers will vary depending on the model and the year the item was made. The code should nearly always contain one dash, never more, however there are a few exceptions where there are no dashes.

The serial number should always begin with Nº, an abbreviation for number, Note: there are no exceptions to this rule. It is important to note that this coach creed patch is only relevant for bags made after the 1970s, and serial numbers came even later. Smaller bags may not have a creed patch at all.

The Coach Logo

Another thing to look out for is the 'A' in the Coach logo. It should always be pointed at the top and should never have a flat or rounded top, as this is an indication of a fake. The two C's should also be the same shape, which can be seen in Coach logo below.

Hopefully this guide has given you some things to look out for when buying a vintage Coach bag.

Shop our selection of vintage Coach here.


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