As a vintage and secondhand fashion retailer, environmental sustainability has always been close to our hearts. A scary pill to swallow is that the fast fashion industry is one of the most polluting industries in the world, so there really is a lot more to be said for buying vintage and secondhand clothing than just building an enviable wardrobe full of unique pieces.

You may not realise it, but fast fashion is poisoning rivers and oceans worldwide at an alarming rate. The fast fashion industry is responsible for producing 20% of global wastewater – factories have nowhere else to dump toxic manufacturing chemicals than our beautiful oceans. Studies have also estimated that 85% of the plastic pollution in the ocean is due to microfibres from synthetic clothing. 

That’s why we’re fully behind the Corona x Parley mission.

Credit: Panthalassa

An estimated 8 million tonnes of plastic waste enters the oceans annually, so in May 2017 Corona and Parley joined forces to bring change to the beverage industry and protect paradise from marine plastic pollution. 

They aim to protect 100 islands by 2020 through awareness campaigns, corporate commitments and initiatives focused on the Parley ‘AIR’ strategy: Avoid plastic where possible, Intercept plastic waste, and Redesign plastic material and products.

Credit: Panthalassa

Corona x Parley have organised clean-ups with the help of thousands of like-minded people along coastlines all over the world, and are urgently calling on help from more volunteers. If you’d like to get involved, find your nearest cleanup operation here.

Even if you can’t get involved in a cleanup, trying your best to avoid and reduce plastic use in general is paramount in the protection of one of the world’s most important ecosystems. 

Read more about their mission here – “because everyone wants to have a beer in the sunset on a clean beach”.