The 1940s was a pivotal decade in British women’s fashion. Wartime gloom would give way to optimism and the start of a change in the role of young women, most of whom had endured hardship in the cities and fields. You can sense this determination in the style of the day, particularly the dresses, which stretched the creative imagination when “make do and mend” was the key phrase. Straddled by the carefree fashion of the 1930s and the extravagance of 1950s dresses, the 1940s dress is functional (check out those pockets!) while being a glamorous necessity in such dark times. It’s hard not to be swept along with this mindset, and our wonderful vintage collection illustrates this point. Have a good look at these fine examples and shop with confidence and in complete security from our UK based website.
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