Here Come the Mods
To celebrate the 2017 UK tour of the critically acclaimed All or Nothing Musical, based on the rise and fall of '60s cult band the Small Faces, we take a look at Mod culture, style and influence. Find out all about the enduring subculture and how you can win tickets to the sell-out show.
There's perhaps no subculture around that conjures up more patriotism than the Mod movement. Its roots lie firmly in Britain, although some of its influences can undoubtedly be traced further afield. British subcultures have a funny way of sticking around, and the Mods have been walking the side streets and back alleys of Britain for well over 50 years.
Back in the day, Paul Weller and Paul Marriott headed up the gaggle of Mod's that defined a period of serious good music and style throughout the 1960s. Today, we look to the likes of Miles Kane and Bradley Wiggins as the 21st century's poster boys of the Mod movement, whilst Fred Perry and Pretty Green are proving that the age of the Mod is still very much alive and kicking with redefined parkas and polos.
With their tonic suits, Chelsea boots and pristine barnets, the Mods did looking good on a budget. The poorest regions of the country produced the sharpest looking Mods, resurrecting the make do and mend attitude of the 1940s, when month's worth of wages were saved up to buy the slickest suits and the most stylish scooters.
Carnaby Street has been the creative hub and birthplace for many of Britain's sub-cultural movements over the last 50 years. The Mods, the Hippies, the Punks and the New Romantics at one time or another have all set up camp in Soho's infamous street, but it has arguable been none other than the Mods that came and never left. Today, boutiques like Modfather Clothing, Sherry's and Merc still line its main street and side alleys.
For the girls, ultimate Mod girls Mary Quant and Twiggy gave teens and young'uns a style crush they could really aspire to throughout the decade. Pioneer of the mini Quant said of the design that it was no longer or short than it needed to be, and based the design on the Mini Cooper. Meanwhile, household name Twiggy was jet setting around the world proving that ordinary working class girls could dress how they wanted. A mod herself, she favoured these short, tight fitting styles. The Mod way of clothing was smart, clean and gave young men and women pride in how they dressed.
The '80s Mod Revival
The Mod movement never really went away, but it is fair to say that during the 1980s, the popularity of bands like The Jam undoubtedly brought the movement to the forefront of music conscious, style conscious Brits.
These lads and ladies emulated aspects of the original mod movement of the 1960s with the added benefit of being able to listen to Blur and Oasis and zip about on electric scooters. Boys everywhere raided their Dad's wardrobes and dusted off the old parkas, buttoned up their Fred Perry's and staked their claim as the Mod revivalists.
This new generation of Mods drew upon the musical and cultural elements of the original movement in the 1960s to influence their style choices. The Jam lead the way, a band that would later lay the foundations for Britpop in the decade that followed. Everything about this alternative subculture came full circle in the end.
Music played, and still does play, a huge part of the Mod lifestyle, and key '60s bands The Kinks, The Who and of course The Small Faces were major influences for the revivalists. Then in 1979, Quadrophenia came along and completely romanticised the Mod movement, setting a president for the style consciousness of a new generation; the skirts were tighter, the parkas looser.
Shop the Look
With their carefully trimmed barnets, drainpipe trousers and turtle necks, the Small Faces were the poster boys of their day and led the way in the Mod movement of the 1960s. A clean cut, classic look was essential. For the ladies, short skirts and sharp fringes were everywhere. During the '80s revival, key brands Fred Perry and Adidas were particulary popular, whilst track jackets and desert boots provided a more comfortable, casual alternative to smart dressing.
Win Tickets to All or Nothing The Musical
To celebrate the 2017 UK tour of the critically acclaimed All or Nothing Musical, based on the music and career of the Small Faces, we've partnered with event organisers to give you the chance to win 2x tickets to see the show at a venue of your choice. To enter, head to our Instagram page or click here.
All or Nothing charts the rise and fall of the Small Faces, celebrating the music of a band who epitomised the true Rhythm and Blues essence behind the Mod scene, despite today being omitted as a household name. The production follows the exploitation, corruption and betrayal the band faced throughout their short but turbulent rise to the top, all interwoven between chart topping hits 'Lazy Sunday', 'Itchycoo Park' and of course the title track 'All or Nothing'. Following years of endless touring, relentless fans, a gruelling schedule and explosive drinking and drug taking, the party had to end sometime.
Ts&Cs: Prize package is a pair of tickets to All or Nothing at a venue of the winners choice. Valid any one day between 29 March and 29 July 2017. Subject to availability and tour dates. Closing date: midnight 23rd March 2017. The winner will be notified and given 3 days to accept prize, if the winner does not come forward a new winner will be chosen at random. Prize has no cash alternative. The prize cannot be redeemed in exchange for money. Competition open to UK residents Only.