Denim Dudes is about denim obsession and the people showcased in this book, who let's be clear, are there to challenge any concept you might have in regards to denim-love, taking it to a completely new level. You will come out of the experience, feeling like a mere consumer, and that's good. For it might instil in you the desire to know more, care more and love yourself more. But one of the challenges is: can you love yourself more than these dudes do?
For a street style book, these dudes seem to be rather well loaded high-achievers, you can skim read through the richly illustrated pages and you won't find any normal human being: all of them CEO, designers, Founders or Co-Founders of one type of boutique or another - a journey that goes through America, into Europe and straight into Japan too, the contemporary epicentre of the artisan denim scene.
Ultimately this book is about the cult of denim, which is shared by all types: indie kids, metalheads, rockabillies, hipsters, geeks. You name one! which gives it extra-appeal not just for the designers and fashion professionals but also for a public increasingly more dedicated and self-conscious about their own individual style. Amen to that.