Designer Focus: Comme des Garcons
"I'm tired of mundane, everyday fashion. I am curious. I want something that takes us to another world." - Rei Kawakubo
No-one does anti-fashion better than Rei Kawakubo, as anyone who knows a little thing or two about vintage clothing will tell you. One of the world's most innovative and influential designers, she formed her label Comme des Garçons (French for 'Like the boys') in Tokyo in 1973. Despite never having had any formal fashion training (she conveys her ideas verbally to her patternmakers), the label quickly established itself as an avant-garde power house that changed the face of fashion throughout the eighties.
Comme Des Garçons: Melding Fashion With Art
Seeing fashion as art first and foremost, Japanese-born Rei Kawakubo turned the industry on its head with her anti-fashion approach. Kicking against the power dressing trend that was popular on the catwalks in the early 80s, Comme des Garçons presented collections that featured dismantled, asymmetric pieces with raw-edged seams and distressed finishes.