(Window) War Is Futile... Try Telling That To 101 Brick Lane...

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Brick Lane is known for many things: curries of varying taste and decency, outfits of varying taste and decency; yet it has never been known as an arena of war... until now.

Not to be outdone by 107, those modern-day Field Marshall Montgomery's at 101 have rallied the troops and brought out the sartorial big guns with a collegiate-cool themed display!

Since school will soon be out for summer, 101 is getting preppy with the new season chinos, striped shirts, baseball jackets, peter pan collared dresses, prim blouses and Panama hats! The must-have accessory of the season - the rucksack - makes a star return, slung over the shoulder of every cool kid in town this summer, teamed with round Harry Potter / David Hockney spectacles. Our style icon for the week is Madeleine, the innocent French school girl, and the preppy but not-so-innocent school boys in The Virgin Suicides. Hit the books kids, and if you must, look good doing it!

Waving the white flag yet, eh 107?!