Style Yourself 40s!
Okay, so we all know that the first half of the 40s was a particularly dark period in world history due to WWII. However, post-war resulted in monumental historic transitions. One substantial change can be observed within the fashion industry. Women could breathe a huge sigh of relief when the ban on fabric shortages was finally lifted post-war (cue Christian Dior and his iconic 'New Look' silhouette being created)….oh, the elegance had well and truly arrived and wasn't going anywhere! This period marked the end of utilitarian simplistic styles, paving the way for feminine, romantic looks for women - oozing with beauty! The glitz and glamour of Hollywood well and truly dominated from here on out.
As with every prominent fashion decade a variety of styles developed, ranging from the androgynous trouser suit (think Katharine Hepburn in classic, minimalist tailoring in The Philadelphia Story) and on the other end of the spectrum, feminine and glamorous cocktail dresses (seen on the likes of Hollywood beauty Rita Hayworth). Of course we cannot forget the classic day suit which incorporated elegant pencil skirts and fitted suit jackets with a strong emphasis on showing off the waist - all very lady-like. We vintage clothing enthusiasts have created three iconic wearable looks of the decade ensuring that whatever your style, you can embrace this era which introduced us to the most flattering styles in history!