Folklore Legend: Your guide to the Folk trend

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Folk style comes in many guises, but it's a trend that works on Arts and Craft ideals of individuality and craftsmanship. As such, there are no rules! There are a million ways to interpret the folk trend to suit your style; channel your inner free-spirit and take inspiration from some of the folk-orientated AW14 shows.


The likes of Alberta Ferretti and Valentino focused on an opulent, couture-like folk aesthetic, with decadent combinations of rich patterns and texturally contrasting materials. For a folk look that's all fairy tale opulence, follow their darkly romantic example into the realms of shimmering fabrics and embellishments. Black provides the perfect base for electric metallics and intricate patterns; don't be afraid to mix prints for a free-spirited, haute boheme feel.
On the other end of the folk spectrum, houses such as Burberry Prorsum, Tommy Hilfiger and Etro focused instead on creating a slightly cosier, more organic impression. Earthy colour palettes, floating silhouettes and tribal or floral patterns conjure a sense of the 1970s urban hippy. Rokit have a wide selection of separates in various paisley and ethnic prints; pair with leather or suede boots to keep that 1970s look consistent, or with a chunky cape or blanket coat to stay warm this winter.



The folk trend is all about layering, which makes it perfect for transitional seasons; a warm cape or maxi-cardigan instantly readies a light summer dress for those chilly autumn days. Tame flowing silhouettes with a belt or scarf tied at the waist, à la Burberry Prorsum.


When it comes to folk, the same principles go for the men. Outerwear plays a big role, from maxi cardigans to big, woollen overcoats or parkas. Don't be afraid to accessorise; take inspiration from Burberry's menswear collection, which draped patterned scarves around the shoulders of heavy overcoats. Hats and gloves are also a wonderfully warm way to add a few patterned, free-spirited touches to your ensemble.



Layering is also a great way to let your inner bohemian free; go wild with mixing patterns, but keep the overall look unified by selecting pieces from the same colour family. Valentino's AW14 collection demonstrates just how bright autumnal shades and subtle patterns can bring a neutral colour palette to life. A pair of boots is the perfect way to finish the ensemble with a folk flourish.


Be inspired, but don't get weighed down by imitating rules and trends; folk is about being free and unique, so delve into Rokit for some bohemian pieces to keep you stylishly warm this winter.