Five Shows To Look Out For This LFW

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PHOTO CREDIT - Joshwa Saint James

London fashion week starts this Thursday so it's time to fast-forward to the spring/summer month's of 2017 and peak at what we will be wearing! We've done a little round up of the top 5 shows that are must see's this London Fashion week.

Words by Sophie Jeffrey


Firstly, is young London based label Shrimps, created in 2013 by designer Hannah Weiland who takes her inspiration from modern art and transforms it into playful engagements between pattern and texture. Hannah creates unique and beautifully crafted garments that are perfect for the forward-thinking customer who loves to put the fun in fashion. In past collections we've seen bubble-gum pinks and bold reds along with Shrimps signature illustrations prints worn by the likes of Alexa Chung and Georgia May Jagger. Hannah has kept her cards very close to her chest when it comes to the SS17 collection but she has told us to expect feminine softness and much more ready to wear that previous collections. Catch the Shrimps presentation Friday 16 Sept at 16:30.

PHOTO CREDIT - Beyond Skin

Fashion East

Fashion East is a non-profit initiative created by Lulu Kennedy in 2000. The Scheme was formed to support new up and coming designers that are selected by a panel of high profile industry experts who then provide guidance and mentoring support. Returning from last season are designers A.V Robertson, Mimi Wade and Richard Malone, as well as a new face Matty Bovan, who's Fashion East collection will be his first showing at LFW. The Fashion East showcase is always a great indicator of the next wave of new talent in the industry so definitely one to watch! Watch the show on Saturday 17th September at 11am.


Molly Goddard

A show which everyone will want a ticket for is Molly Goddard it will be her catwalk debut at London Fashion week. She's known for her show stopping designs, amplified take on children's clothing and the stuff of little girls dress up boxes so think voluminous ruffles and pleating's galore. Molly's inspired by the gingham and frilly outfits her mother and grandmother made for her as a child, she says she's always liked been girly but is also a huge tomboy so ensures there is comfort in her clothes, she doesn't want women to be constricted at all in her garments and to be natural and free. This for sure will be a super cute and fun catwalk, catch it on Saturday 17th at 19:00.



Marta Marques and Paulo Almeida's label launched in 2011 with a collection of shredded denim and a slack 90's feel, it soon gained a strong following from young 20 year olds who were nostalgic of their childhoods. It was then when Marques'Almeida's cool and approachable reputation was established. Throughout their collections Marta and Paulo want the garments to feel as if they came from someone's wardrobe rather than a department store, it's unsure what to expect from their SS17 but we're expecting more denim and strong silhouettes. The show is one of the last of the week on Tuesday 20th September at 12pm.

PHOTO CREDIT - Topshop Youtube

Simone Rocha

Simone Rocha's designing skills are definitely in her genes, her father John Rocha is a household name however she has paved her own success steering away from her father shadow. She has perfected her collections making them instantly recognisable since she debuted at London fashion week in 2010. Simone's creative flair takes feminine looks and gives them an edge modern twist, with clear historical influences she excels in making her garments feel cool and current. Simone's show will definitely be a must, catch it on Saturday 17th September at 18:00.