3 Ways to Wear...Normcore

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Normcore?…what is that?! Well to fashion it simply, it's just simple fashion. Essentially a non-trend, this is a look which requires minimal effort, with maximum effect. It also provides an excuse to balance comfort whilst remaining relevant. When the bright neon clashed patterns or the exaggerated embellishments get it a bit too much for your sanity then this look really is the cure to calm everything down. To pay homage to this anti-look we've picked out some ROKIT staple items to give you some ideas on how to style in the most pared down way.

SHOP NORMCORE MEN HERE

SHOP NORMCORE WOMEN HERE