Folk style comes in many guises, but it's a trend that works on Arts and Craft ideals of individuality and craftsmanship. As such, there are no rules! There are a million ways to interpret the folk trend to suit your style; channel your inner free-spirit and take inspiration from some of the folk-orientated AW14 shows.

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The 1970s has long been a fashionista's dream playground. The decade not only had plenty of social change, but was also a sartorial riot filled with weird and wonderful shapes, colours and patterns coming together to form various verves. Take a look at 70s clothes and you can chart the move away from hippy-trippy hangovers of the late sixties, through the likes of glam rock to punk and disco style before the more flouncy silhouettes that emerged at the beginning of the 80s.

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At Rokit, we're always looking for the best ways to give our customers that little bit more. Recent ideas: including romantic poems on scented paper with every online order. Hiring a hot air balloon and throwing vintage clothes onto the clamouring crowds below, mad millionaire style. Offering a free hug with every purchase in store.

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If you're into your fashion, chances are you're no stranger to fashion blogs (seeing as you are currently reading one!). We love them at Rokit; we simply can't get enough. No matter what your style, you can find inspiration from all corners of the internet - especially when it comes to alternative clothing! Here are some alternative blogs you really should be reading!

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